Shake off the boring image of tea drinking by using your creative video-making skills!
Daily Club is the leading tea brand in Japan. It’s high quality tea in a very affordable price and it’s trusted and respected all over the country. Daily Club wants your help with getting younger drinkers to adopt tea. Right now they see it as uncool and you have the power to turn their opinion around. Give tea a makeover and make it appear fun and contemporary.
We began this project by researching the into the health benefits of drinking tea and why it is good for you. What we found was that tea could boost exercise endurance as well as help reduce the risk of heart attacks... Immediately ideas started to come to mind and so the rough sketches began.